Advances in technology turned music videos in what it is today. Music videos have been around since 1920. Famous Jazz musicians such as Bessie Smith who sung St Louis Blues, made short films to accompany popular songs which was a new thing back then.
TV shows which are a great opportunity to promote
their artists. They focus on producing short 'promos' early
music videos started to replace the live performance of
the artist on the TV stage. However some videos do not have
artists in it but other people and things which could
be considered as a new genre that is coming out. For example Sia Chandelier. In the image on the left, the narrative is conducted by the little girl in a wig dancing. The artist is not shown at all even though she is a new artist.
video would have been controversial like today Blurred Lines is
controversial with the type of video they shot.